Effective Communication Is Good for Business
Inspiring action starts with understanding your audience. Because Borshoff knows how to motivate people to act, we’ve helped healthcare organizations inspire 40,000 employees to own data security, empower patients to take the lead on their wellness journey, unite corporate cultures to increase productivity and cut costs, and attract and retain top talent.
We’ve done it for Eli Lilly and Company, Roche Diagnostics, numerous regional payers and hospital groups and we can do it for CVS.
AUDIENCE ENGAGEMENT: Protecting Your Intellectual Property
Protecting IP at a Fortune 500 company is mission-critical. And it’s also critical to engage employees on a meaningful level to ensure they understand the seriousness of information security and, more importantly, to change their behavior to protect your company and themselves. Borshoff developed a comprehensive campaign for a global pharmaceutical company that took the bold step of using humor to engage employees and keep them wanting more about a topic that can sometimes feel dry and dull.
HEALTH EDUCATION: Empowering Patients to Improve Outcomes
Improving health outcomes is a two-way street. And partnering with patients to take ownership of their health is a noble goal, but how do you make it a reality? We worked closely with our global pharmaceutical client to leverage their deep expertise in chronic conditions and our experience distilling down complex information to develop simple tools and tips to help patients manage their health. These education materials are distributed to healthcare professionals to offer to their patients. This successful partnership continues to improve how providers and patients work together to achieve better health outcomes.
CHANGE MANAGEMENT: Increasing Productivity and Decreasing Expenses During a Merger
When companies merge, it’s critical to unite teams and instill a common energy that moves everyone forward in unison. Because we are experts in employee engagement and behavior change, we help global companies drive adoption of corporate initiatives to increase productivity and decrease expenses. We achieve this by using employee research to develop crucial insights that help us determine the best strategy to motivate and engage employees. Then, we create compelling campaigns to inspire employees to take action and adopt desired behaviors.
Global diagnostics company
Most international medical testing equipment companies, especially global leaders in heart and cancer screenings, would shout from the rooftops about their accomplishments. But that’s not the culture of this company. Many people in the local community don’t know what the company does – even though it employs thousands of area residents. To address this, we’re working with this organization to create a compelling and inspiring story to connect the global and local brands – which will also help leverage its strengths as an employer of choice in a highly competitive labor market.
EMPLOYER BRAND: Attracting and Retaining Top Talent
The best talent wants to work for the best companies. And happy employees translate into happy customers. In today’s business world, your culture can be a powerful, public-facing asset or a detrimental liability, as corporate and employer brands are one and the same. By working with companies such as Eli Lilly and Company, Roche Diagnostics, Franciscan Health and others, we’ve gained valuable insights on how people identify, learn about, apply, and select future employers. We’ve translated these insights into integrated marketing and communications programs that compel qualified candidates to apply and stay after they’re hired.