Good Employee Communication Drives Business
Your organization relies on your employees functioning with a shared vision in line with your business goals and objectives. Especially in times of significant organizational change, this requires constant communication and a deep understanding of the mindsets of your people. Borshoff knows how to uncover insights to motivate your employees to engage and to take action. We’ve helped organizations inspire 40,000 employees to own data security, unite corporate cultures to increase productivity and cut costs, and attract and retain top talent.
We’ve done it for Eli Lilly and Company, Roche Diagnostics, numerous regional payers and hospital groups and we can do it for you.
CHANGE MANAGEMENT: Increasing Productivity and Decreasing Expenses During a Merger
When companies merge, it’s critical to unite teams and instill a common energy that moves everyone forward in unison. Because we are experts in employee engagement and behavior change, we help global companies drive adoption of corporate initiatives to increase productivity and decrease expenses. We achieve this by using employee research to develop crucial insights that help us determine the best strategy to motivate and engage employees. Then, we create compelling campaigns to inspire employees to take action and adopt desired behaviors.
AUDIENCE ENGAGEMENT: Protecting Your Intellectual Property
Protecting IP at a Fortune 500 company is mission-critical. And it’s also critical to engage employees on a meaningful level to ensure they understand the seriousness of information security and, more importantly, to change their behavior to protect your company and themselves. Borshoff developed a comprehensive campaign for a global pharmaceutical company that took the bold step of using humor to engage employees and keep them wanting more about a topic that can sometimes feel dry and dull.
CHANGE MANAGEMENT: Bringing Everyone Along the Path to Progress
Lotus Notes is tough to kill. Just ask our client – they tried for years. But the switch to Microsoft Outlook kept stalling out, and as more and more time passed, the Rasputin of email platforms seemed even more dug-in. We were brought in to develop a campaign using targeted content and a variety of channels to raise awareness about critical changes and encourage key actions by employees. Six months later, more than 50,000 employees and contractors were successfully migrated, and our client’s IT department was collecting kudos for a well-communicated and smooth transition. Take that, Lotus Notes.
Global diagnostics company
Most international medical testing equipment companies, especially global leaders in heart and cancer screenings, would shout from the rooftops about their accomplishments. But that’s not the culture of this company. Many people in the local community don’t know what the company does – even though it employs thousands of area residents. To address this, we’re working with this organization to create a compelling and inspiring story to connect the global and local brands – which will also help leverage its strengths as an employer of choice in a highly competitive labor market.
EMPLOYER BRAND: Attracting and Retaining Top Talent
The best talent wants to work for the best companies. And happy employees translate into happy customers. In today’s business world, your culture can be a powerful, public-facing asset or a detrimental liability, as corporate and employer brands are one and the same. By working with companies such as Eli Lilly and Company, Roche Diagnostics, Franciscan Health and others, we’ve gained valuable insights on how people identify, learn about, apply, and select future employers. We’ve translated these insights into integrated marketing and communications programs that compel qualified candidates to apply and stay after they’re hired.