There are many talented young professionals entering our industry, and we were lucky to have two of the best—Aspen Schopp and Brenna Finlay—join us this spring as interns. Throughout their internships, they explored working at a full-service PR and advertising agency and prepared for a professional communications career while contributing to real agency and client work. Before our time with Aspen came to a close, we asked her to share some key learnings about what a strong intern program looks like and how interns can best contribute at an agency.
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?
You think you need a website that does a million things. You need it to warehouse every piece of information about your company while making each department and function feels like it’s given equal time and attention. Most importantly, you need it built fast.
Unless you don’t.
Consumers have been banking online for more than 20 years, yet they regularly face outdated technical infrastructures. That frustrates users who expect an exceptional customer experience with their online bank.
When it comes to banking, consumers want a frictionless experience, so it’s no wonder financial technology (FinTech) has pulled market share from regional banks. The majority of FinTech users are millennials, and regional banks can win these customers—some of whom have never opened an account with a legacy bank—with a combination of compelling marketing messages and technology investments.
As the healthcare industry shifts to a value-based system, the need to increase patient engagement is at the forefront. After all, a growing body of evidence supports the notion that improved patient engagement is directly linked to positive outcomes and lower costs.
Before we reveal the latest patient engagement trends and strategies it’s important to quickly discuss what factors drive patient engagement.
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