Many companies won’t hesitate to invest in websites with predictive content recommendations and integrated chatbots to drive sales, but do they put as much thought into the user experience they’re creating for their employees, who may spend as many as 11 hours a day interacting with technology? Are the internal systems they’re using daily the same as they were five, ten or twenty years ago? If so, it’s probably time for an update.
Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.
Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead?
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?
The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.