The news media has been one of the industries most challenged during the past few months. Pandemic-fueled newsroom layoffs, furlough weeks and frenzied, 24-hour news cycles, have overwhelmed the journalists that remain.
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In a recent episode of Shoff Chats, we had a robust conversation with Stephanie Joranson, Corporate Communications Director at Medtronic, around the challenges of building a successful internal communications content strategy.
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In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.
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For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.
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In the current climate, where issues of racial equity are driving a national conversation, many companies are reexamining their approaches to diversity and inclusion (D&I) and acknowledging the need to ensure their efforts are not merely superficial. In a recent episode of Shoff Chats, we facilitated a discussion led by Thresette Briggs and Brandi Davis-Handy around the idea of belonging as one strategy for more authentically and meaningfully advancing D&I initiatives, and the role of communicators and business leaders in these efforts. Here are three key learnings from our chat:
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Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.
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As companies all over the world re-examine their remote working strategies while balancing their talent acquisition needs, virtual or remote onboarding is rapidly becoming more commonplace. New innovations are emerging while other “constants” apply no matter the setting. In this two-part series, we asked Human Resources Manager Rannette Archer to weigh in with her unique perspective of being both an HR leader and Borshoff’s first-ever remotely onboarded employee.
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Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.
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How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.
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In a recent episode of Shoff Chats, Borshoff had the pleasure of hosting an informative discussion led by Terra Doyle, Sr. Director of Talent Acquisition at Roche, focused on a topic that’s very top-of-mind right now for employers: maintaining or strengthening employer brands during the global health crisis. What should HR and internal communications professionals keep in mind as they examine their talent recruitment strategies and employee experience initiatives through this new lens? Here are three key learnings from our chat:
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