Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.
In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.
As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.