Each year, as the weather begins to warm, the Hoosier Chapter of the Public Relations Society of America presents the Pinnacle Awards. And the show last Wednesday night left us with a spring in our step.
Consulting principal Susan Mathews no longer spends her days at Borshoff’s office but her wisdom continues to guide us. We remain committed to serving our community through board and committee membership and we strive for clear, concise, and impactful communication in those settings with the same passion that we bring to client work.
Many of us at Borshoff serve on community boards and committees, and we strive to attend every meeting. But when we miss a meeting because of travel or a client commitment, reading the minutes is a great way to catch up.
Diversity. It’s not that big of a word, but it can have a large meaning. I’m a member of the Borshoff Diversity team, and our definition includes differences of race, ethnicity, sexual orientation, lifestyle, age, disability, religion and culture. In other words, unless you’re a clone, you are different from every other person — even identical twins can have differences. But, the subtle differences aren’t enough for us.
My oldest stepson was recently injured in a car accident that left him with two broken legs. He’s recovering very well, but our effort to get him home from Texas and to ensure he could get around in our house left me a lot more appreciative of my own mobility. It also made me realize how many challenges people with disabilities must overcome just to stay “even” with those of us who can move around unaided.
April is National Volunteer Month. If you’re a volunteer who helps make our community a better place to live and work, thank you. And if you’re not yet an active volunteer, what are you waiting for? Here are my top 10 reasons why everyone should volunteer:
When Shoffer Bill Lovejoy was a vice president of programming for the American Marketing Association (AMA), Indianapolis Chapter, he planned and moderated panel discussions on timely topics of interest to its members.
Communications professionals have to be able to deliver their message clearly and memorably. But maybe the greatest impact we can make is when we empower others to be great communicators, too.
At Borshoff, we pride ourselves on clear, concise and powerful writing. While March 4 is National Grammar Day – a holiday worthy of ticker tape parades, or at the very least, cake – we think that good grammar should be practiced* and celebrated year-round.