When NIPSCO wanted to show people how easy saving money and energy really is, the solution was obvious—simply emphasize the tips that make saving painless. We built our story around The Greenes, who—just like every family—are looking for ways to save. And, just like every family, they have different opinions on which tips are the best.
It’s no secret that the advertising and public relations industry is lacking diversity. And, too often, diversity programs are given lip service. Business leadership adds a policy, makes a hire, or gives a speech. They think cultivating a diverse workforce means simply opening your mind to the idea of a larger pool of employees. Those leaders forget building a business that is truly diverse takes work. It takes a plan. It takes action.
In 2016, former art director Adam Johnson and former senior graphic designer John Ilang-ilang were approached to design posters for Middle Waves, a new music festival in their hometown.
Math and science concepts can feel like evil adversaries to a teenager. (OK, most of us are intimidated by parabolas and oxidizers.) But at least for the 6th through 12th graders of the world, there’s Rose-Hulman’s AskRose. With this free tutoring service, knowledge is dispensed by some of the brightest engineering students in the country.
Another day, another social media update, amirite? Except this time, the change was pretty significant.
Just a few weeks ago, Instagram changed its newsfeed so users experience content based on an algorithmic feed, a la Facebook, instead of a chronological one. Now, the app will show you what it thinks you want to see first, even if the content is a few hours old.
When the power goes out in a storm, people check their smartphone’s battery life. They worry if their shows will be recorded. But as the outage continues, safety and family become top of mind. Fortunately, there’s a hero hard at work, taking the dark head(light) on.
Tucker wanted to motivate their sales associates with a monthly update of homebuying facts, figures and trends. We designed an eye-catching infographic with serious curb appeal.
As the majority of the country sets fire to their NCAA brackets, let’s think about how you can inspire people to hop on board your brandwagon.
No matter what your seeding is in the eyes of customers.
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